ABOVE ALL, PASSION
The inspiration for Jasmina Beauty came from childhood memories of Jasmina gardening alongside her grandmother, who had a mystical, practical way of turning organic plants into healing elixirs in their Eastern European village. “Never in a million years did I think I would follow in her footsteps,” Jasmina says. “But in my darkest hours she came back to me. These memories inspired me, spurring me to this little business helping others with their beauty and skincare needs.”
Tapping into the infinite wisdom of her grandmother, combined with knowledge of medicinal plants and modern combinations that promote health and vitality, Jasmina handcrafted her product line. Jasmina Beauty is a 100% cruelty-free, green company. We do not use parabens, palm oil, petroleum-derived material or other artificial synthetic ingredients. We use certified fair-trade, organic and locally harvested plants, oils and butters, a living legacy to Jasmina’s grandmother that lives on in every product.
"I remember looking up to her in awe of her infinite wisdom. Every seed she planted blossomed into the most beautiful and luscious plants I’d have ever seen. Her energy was inexhaustible, her humility inspiring." ~ Jasmina, Founder of Jasmina Beauty
STARTED WITH THE WORLD IN MIND
Jasmina Beauty has a long history of donating a portion of our proceeds to several important organizations concerned with the preservation of our ecosystem. In the past, your purchases have helped support:
- The Center for Biological Diversity
- Rainforest Alliance
- The Ocean Cleanup
- Love 146 Performing Animal Welfare Society
- Save China’s Tigers
- Kākāpō Owl Parrot Recovery Programme
- Una National Park, Bosnia and Herzegovina
- and more.
RUMI'S TREES
Starting in 2022, we are launching a bold, new social-impact initiative for Jasmina Beauty, called Rumi’s Trees. Rumi is my beloved daughter. As much as I want my business to contribute to a better Earth, I also want Rumi to experience and practice the values embedded in everything we do. So we are in the process of establishing partnerships with foundations that plant trees from the proceeds of our sales. Rumi and I will participate in planting some of those trees so she can experience first hand (digging in the soil!) what it means to be a sustainable company. Subscribe to our newsletter to learn about the exciting new developments on this project that we will all do together.